FittingBox
Segmenting a product to scale beyond borders
Segmenting a product to scale beyond borders
Segmenting a product to scale beyond borders
Mobile B2B app & B2C variations
Context
FittingBox set out to expand into emerging markets, where measurement reliability is critical and product expectations differ significantly from mature markets. The platform offers a wide range of advanced features, including:
3D frame digitization
AR virtual try-on
Pupillary distance measurement
However, in many emerging markets, opticians operate with different workflows, constraints, and levels of technical maturity. A one-size-fits-all product approach was no longer viable.
My role
Lead Product Designer
Lead Product Designer
I led the translation of emerging R&D needs into actionable product concepts. My responsibilities included:
Mapping the existing product ecosystem and identifying gaps for emerging markets
Defining a coherent product scope tailored to
I led the translation of emerging R&D needs into actionable product concepts. My responsibilities included:
Mapping the existing product ecosystem and identifying gaps for emerging markets
Defining a coherent product scope tailored to different market priorities
Working closely with Product and Engineering to ensure feasibility and adoption
Supporting and mentoring junior designers to increase team autonomy and delivery quality
different market priorities
Working closely with Product and Engineering to ensure feasibility and adoption
Supporting and mentoring junior designers to increase team autonomy and delivery quality
Context
Mobile B2B app and B2C variations
Mobile B2B app & B2C variations
FittingBox set out to expand into emerging markets, where measurement reliability is critical and product expectations differ significantly from mature markets. The platform offers a wide range of advanced features, including:
3D frame digitization
AR virtual try-on
Pupillary distance measurement
However, in many emerging markets, opticians operate with different workflows, constraints, and levels of technical maturity. A one-size-fits-all product approach was no longer viable.
Objectives
Unlock access to a new, previously under-addressed client segment.
Objectives
Unlock access to a new, previously under-addressed client segment.
Objectives
Unlock access to a new, previously under-addressed client segment.
Achievements
Design & delivery of a mobile pupillary distance measurement module
Achievements
Design & delivery of a mobile pupillary distance measurement module
Achievements
Design & delivery of a mobile pupillary distance measurement module
Impact
Validate and structure a scalable product strategy adapted to emerging markets.
Impact
Validate and structure a scalable product strategy adapted to emerging markets.
Use Case
Making pupillary distance measurement the core of the experience
Making pupillary distance measurement the core of the experience
Making pupillary distance measurement the core of the experience
In emerging markets, measurement reliability directly impacts opticians’ trust and end-user adoption.
In emerging markets, measurement reliability directly impacts opticians’ trust and end-user adoption.
Make measurement easy
Clear, guided instructions at the right moment in the flow.
Build confidence
Accurate, reliable measurements that professionals can trust.
Enable adjustments
Simplified retouching at the user's fingertips, for a better user control.
Want to
Know more ?
Previous works
Complex products, real constraints,
measurable impact.
Previous works
Complex products, real constraints,
measurable impact.
Previous works
Complex products, real constraints,
measurable impact.
I’d like to get to know you.
Got a project in mind?
Let’s talk.
Email:
angela.seraille@gmail.com
I’d like to get to know you.
Got a project in mind?
Let’s talk.
Email:
angela.seraille@gmail.com