Octopia
Making shipment tracking intuitive and actionable
Responsive Design
Product Alignment
UI design
No legacy, no problem? Sometimes, legacy isn’t just technical : it’s the accumulation of past decisions that need to be repaired.
Octopia, a subsidiary of the Cdiscount Group, provides marketplace logistics and fulfillment solutions for large e-commerce players.
As part of a strategic shift, Octopia began consolidating its services into a single platform, Sellerzone, with the ambition to move away from legacy tools and build a clean, scalable software foundation.
I worked on the redesign of the logistics and fulfillment interfaces, creating a clear, intuitive shipment tracking experience, designed to become a core building block of a future modular software suite.
Impact
Shifted shipment tracking from a desktop-only mindset toward real-world, mobile usage.
By defining a clear grid system and breakpoints, and supporting design decisions with user interviews, the work made responsive requirements explicit and actionable. This provided development teams with a concrete framework to address real mobile usage and removed ambiguity around implementation.
My role : Senior Product Designer
Within a product environment with strong domain ownership and predefined priorities, I focused on establishing essential UX foundations and reducing ambiguity across teams.
My responsibilities included:
Leading UX discovery in collaboration with user research
Defining responsive foundations (grid, breakpoints, layouts) for shipment tracking
Translating user insights into concrete, actionable design standards
Aligning product, design, and engineering around shared references
Objectives
Provide strong foundations to a logistics B2B product
Shift shipment tracking from a desktop-first mindset toward mobility-aware usage
Establish clear responsive foundations in a product lacking structural UX standards
Reduce ambiguity around interface behavior to support reliable implementation
Achievements
Aligned shipment tracking with real-world usage, including mobile contexts
Defined a shared responsive grid system and breakpoints for tracking interfaces
Delivered responsive design mockups to make expectations explicit for development teams
Conducted user interviews with marketplace clients to validate mobile usage patterns
Translated user insights into concrete design standards and execution-ready assets
Offering the right level of complexity depending on the context
When tracking shipments, information hierarchy is critical, especially in mobile or on-the-go situations.
By introducing a clear grid and a structured visual hierarchy, the interface makes shipment tracking easier to read, easier to scan, and easier to act upon across devices.
Make shipment tracking easy
Ensure clear visibility of shipment status even when managing multiple shipments.
Macbook Pro
Adapt for split screen & multi tasking
Support split-screen usage and tablet contexts, whether users are at their desk or on the move.
Quick insights for mobility
Design with graceful degradation in mind, for fast access in mobile contexts.
Want to
Know more ?
Ask for more detail
Find me on Linkedin
See previous works
Different contexts, same approach: making complex systems usable, scalable, and meaningful.
FittingBox
QimaOne
Liberkeys
I’d like to get to know you.
Got a project in mind?
Let’s talk.
Book a free session
HERE