Octopia
Making shipment tracking intuitive & actionnable
Making shipment tracking intuitive & actionnable
Making shipment tracking intuitive & actionnable
SaaS B2B
Context
Context
No legacy, no problem? Sometimes, legacy isn’t just technical : it’s the accumulation of past decisions that need to be repaired.
Octopia, a subsidiary of the Cdiscount Group, provides marketplace logistics and fulfillment solutions for large e-commerce players.
As part of a strategic shift, Octopia began consolidating its services into a single platform,
No legacy, no problem? Sometimes, legacy isn’t just technical : it’s the accumulation of past decisions that need to be repaired.
Octopia, a subsidiary of the Cdiscount Group, provides marketplace logistics and fulfillment solutions for large e-commerce players.
As part of a strategic shift, Octopia began consolidating its services into a single platform, Sellerzone, with the ambition to move away from legacy tools and build a clean, scalable software foundation.
I worked on the redesign of the logistics and fulfillment interfaces, creating a clear, intuitive shipment tracking experience, designed to become a core building block of a future modular software suite.
Sellerzone, with the ambition to move away from legacy tools and build a clean, scalable software foundation.
I worked on the redesign of the logistics and fulfillment interfaces, creating a clear, intuitive shipment tracking experience, designed to become a core building block of a future modular software suite.
My role
Product Designer
Product Designer
Within a product environment with strong domain ownership and predefined priorities, I focused on establishing essential UX foundations and reducing ambiguity across teams.
My responsibilities included:
Within a product environment with strong domain ownership and predefined priorities, I focused on establishing essential UX foundations and reducing ambiguity across teams.
My responsibilities included: Leading UX discovery in collaboration with user research
Defining responsive foundations (grid, breakpoints, layouts) for shipment tracking
Translating user insights into concrete, actionable design standards
Aligning product, design, and engineering around shared references
Leading UX discovery in collaboration with user research
Defining responsive foundations (grid, breakpoints, layouts) for shipment tracking
Translating user insights into concrete, actionable design standards
Aligning product, design, and engineering around shared references
Objectives
Provide strong foundations to a logistics B2B product
Objectives
Provide strong foundations to a logistics B2B product
Objectives
Provide strong foundations to a logistics B2B product
Achievements
Aligned shipment tracking with real-world usage, including mobile contexts
Achievements
Aligned shipment tracking with real-world usage, including mobile contexts
Achievements
Aligned shipment tracking with real-world usage, including mobile contexts
Impact
Shifted shipment tracking from a desktop-only mindset toward real-world, mobile usage.
Impact
Shifted shipment tracking from a desktop-only mindset toward real-world, mobile usage.
Impact
Shifted shipment tracking from a desktop-only mindset toward real-world, mobile usage.
Use Case
Offering the right level of complexity depending on the context
Offering the right level of complexity depending on the context
Offering the right level of complexity depending on the context
When tracking shipments, information hierarchy is critical, especially in mobile or on-the-go situations.
When tracking shipments, information hierarchy is critical, especially in mobile or on-the-go situations.
By introducing a clear grid and a structured visual hierarchy, the interface makes shipment tracking easier to read, easier to scan, and easier to act upon across devices.
Make shipment tracking easy
Ensure clear visibility of shipment status even when managing multiple shipments.
Macbook Pro
Adapt for multi tasking
Support split-screen usage and tablet contexts, whether users are at their desk or on the move.
Quick insights for mobility
Design with graceful degradation in mind, for fast access in mobile contexts.
Want to
Know more ?
Previous works
Here’s a selection of various past projects
across different indutries.
I’d like to get to know you.
Got a project in mind?
Let’s talk.
Email:
angela.seraille@gmail.com
I’d like to get to know you.
Got a project in mind?
Let’s talk.
Email:
angela.seraille@gmail.com
I’d like to get to know you.
Got a project in mind?
Let’s talk.
Email:
angela.seraille@gmail.com
Previous works
Here’s a selection of various past projects
across different indutries.
Previous works
Here’s a selection of various past projects
across different indutries.
